What are the purpose of principles?
Principles serve as an effective way to short-circuit debate. They ground us in a common vocabulary and set of preferences that help guide the design decisions we make. They shouldn't limit creativity, but rather focus creative energy on the areas where divergent thinking matters most.
How do we use them?
✅ We repeat them: Repetition is key to principles remaining top of mind.
✅ We integrate them into our work: Through touchpoints like crits, reviews, and project sign off.
✅ We leverage them in our critique: We use them to tether and prioritize feedback.
Why this matters: We design for People teams and the humans they support. We want them all to feel supported and empowered. By prioritizing representation, optimizing for clarity, and considering our audience at all times we build trust in Lattice and set people up for success.
Why this matters: As brand designers, we’re the through-line connecting customers, products, and project goals. Our cross-functional role enables us to provide broad context, make strategic connections, and create design solutions that feel seamless.
Why this matters: A good start makes a good end. Having clear strategy and goals at the beginning allows for design to be successful beyond aesthetics. When crafting a solution, the intentionality behind colors, hierarchy, visuals, or content should be directly tied to the pre-established goal.
Why this matters: We want to build connections with people to ensure their experience with Lattice is meaningful. We do this by celebrating their accomplishments, ensuring they feel supported in their work, and respecting their time. We recognize that their work matters and don’t want to impede their progress.